Jaipur’s Royal Heritage Finds a New Address at Jio World Plaza

Jio World Plaza in Mumbai offers a marble-lined corridor that evokes a global atmosphere. Gucci, Tiffany, and Cartier are synonymous with global luxury. These brands have their exclusive outlets here. Now, among these international icons, stands Birdhichand Ghanshyamdas (BG), an Indian brand with deep roots.

An Indian jewellery brand has independently joined the ranks of the world's top luxury houses for the first time. This isn't merely a retail expansion. This marks the emergence of Indian luxury as a prominent force rather than a hidden presence.

A Legacy Born in Royal Vaults

The house of Birdhichand Ghanshyamdas (BG) began operations in the 1890s as a custodian of royal jewels for kings and queens. From these regal beginnings, the house evolved into a legendary atelier of fine jewellery, preserving the grandeur of Indian craftsmanship while embracing modernity.

Over the years, Birdhichand became closely associated with Jaipur's art, historic alleys, pink sandstone architecture, and classic design. The brand's first store at Johri Bazaar was a portal to this world of splendour. The second store on Mirza Ismail Road confirmed its growth, and the third in New Delhi established a national presence. Birdhichand has made its mark at Jio World Plaza, entering the global luxury scene as a pioneer rather than merely following trends.

A Vision Reimagined by Yash Agarwal

Today, Yash Agarwal, the Creative Director of Birdhichand Ghanshyamdas, carries forward this family legacy with a renewed vision. Melding tradition with 21st-century innovation, Yash is shaping a narrative where artistry meets audacity. His creations reinterpret centuries-old craftsmanship through a modern lens, resulting in natural diamond jewellery that is both regal and refreshingly contemporary.

For Yash, jewellery is more than decoration; it's an expression of emotion. Every curve, cut, and cluster narrates a story of heritage reborn. Under his direction, Birdhichand continues to celebrate India's lost arts, translating the splendour of ancient techniques into designs that speak to today's global connoisseurs.

The Art of Reincarnation

Birdhichand's philosophy lies in reviving the forgotten artistry of India's past. Its collections --- Hunar, Adrishya, Aranya, Aks, Amér, Adaa, and Delhi Durbar serve as chapters in a living chronicle of Indian design. Each piece is handcrafted, each gem handpicked, and every setting infused with purpose.

Diamonds, rubies, sapphires, and emeralds come together not merely as adornments but as storytellers, translating myth, memory, and modernity into wearable art. Birdhichand's artisans, among the most skilled in India, are the brand's living heritage — perfectionists who treat every creation as a dialogue between craftsmanship and character.

Jaipur's workshop turns creative ideas into finished artistry, as sketches become gemstones through skilled craftsmanship. Birdhichand's work transforms imagination into enduring art.

Jewellery as an Emotion

To Birdhichand, jewellery has never been about excess; it's about expression. "We design without overusing any material or technique," the house believes, "for our goal is to touch the inner beauty of a person." This approach makes each creation visually striking and emotionally lasting across generations.

Each Birdhichand jewel is crafted to remain captivating year after year. It's this belief in eternal elegance that transforms each collection into an heirloom of the heart.

An Indian Brand Among Global Titans

That Birdhichand now shares the stage with global giants at Jio World Plaza is symbolic of a larger shift. Indian luxury brands in malls such as Delhi's DLF Emporio and Mumbai's Palladium have long been eclipsed by their international counterparts. BG's arrival in BKC shows that Indian brands can now compete equally with global leaders.

Interestingly, this milestone unfolds amid speculation that Reliance may soon unveil its own luxury jewellery venture, reportedly envisioned by Isha Ambani. Birdhichand's independent place at the centre of Reliance's luxury portfolio highlights that India's top brands are shaped by their passion and heritage, not just their patrons.

The Dawn of Indian Luxury

From Jaipur's royal treasuries to Mumbai's most prestigious retail address, Birdhichand Ghanshyamdas embodies the spirit of a nation rediscovering its own magnificence. Its journey demonstrates a continuous artistic legacy that links the 19th century to today, from palaces and plazas to workshops and the world stage.

This is not just a story of a jewellery house; it's a story of India's creative renaissance. A brand from Rajasthan is redefining true luxury by blending tradition, innovation, and pride.

Because when Birdhichand Ghanshyamdas opened its doors at Jio World Plaza, it didn't merely unveil a new store.

It showed that Indian luxury is now at the forefront.