NJA 2020 - 2021 - Excellence Award

• The entries submitted under this category should be an advertising campaign for a jewellery store/brand in print, and audio/visual mediums such as newspaper, magazine, television, radio, etc.
• The campaign idea should be innovative and unique, and campaign should clearly highlight its - objective, execution strategy, its impact and results budget vs actual cost analysis etc.
• The campaign must have been launched during the period January 01, 2020 to March 31, 2021

• To recognize specialized retailers/manufacturers/wholesalers who have effectively built a promotional campaign to tap audience through digital/ social mediums in order to enhance the sales
• The campaign should be unique and should have tapped various digital mediums like website/ app, Facebook, Instagram, Influencer marketing, etc.
• The campaign should effectively demonstrate the medium used and how it helped them to increase the sales
• The campaign must have been launched during the period January 01, 2020 to March 31, 2021

The following criteria to be used to determine the winners:

• The objective of the campaign
• Innovative Idea
• The execution strategy 
• Impact and results of the campaign
• Mediums used for the campaign
• Budget vs actual cost analysis